User Experience Research
I’m a UX researcher with over 12 years of experience helping tech companies deliver user-centered products and services, particularly in the spaces of tourism and fitness. My approach combines rigorous, academic-level research with practical, in-the-field insights that make a real impact on product design.
About
What I Offer
I bring a blend of adaptability, in-depth research expertise, and passion for immersive user experience that goes far beyond standard practices. Currently, I am open to full-time opportunities where I can contribute to a team’s vision while continuing to drive user-centered innovation.
My ethos is all about adaptability and impact. I leverage in-depth ethnography to capture authentic user behaviors, which is crucial for creating products that are not only usable but also deeply meaningful. This approach is my version of a “Wonder Woman lasso”—pulling in insights that reveal the truth about how people interact with technology.
Clients remember me for my versatility and my ability to deliver results. I bring academic prowess into practical, high-stakes environments, and my unique combination of skills has contributed to significant success for my clients.
Ethnography: My Unique Value
Ethnography is at the core of my work, allowing me to go beyond surface-level user insights by observing how people naturally interact with products and services. This approach leads to a deep understanding of users’ real needs and behaviors—a critical asset that can transform a product’s success. In my work, I prioritize human connections and insights, making me a strong asset for companies aiming to create truly user-centered experiences.
Experience
My Background
Education
I hold a Master’s degree in Cultural Anthropology, which has given me a strong foundation in ethnographic research. This human-centered focus enables me to observe and understand how people naturally interact with products and services in real-world environments. My ethnographic approach goes beyond traditional research methods, allowing me to uncover deeper user insights that drive meaningful design solutions.
Experience
I’ve worked as an independent consultant, collaborating with teams from major companies, and have successfully delivered results across multiple international markets, including North and South America, Europe, and Asia. My work has helped shape product experiences for clients by using culturally sensitive research practices, ensuring that designs resonate with diverse audiences.
Evidence
I’ve worked as an independent consultant, delivering insights for major clients, and previously founded the UX Research division at Frost & Sullivan, where I drove over $1 million in sales by demonstrating the business value of user insights across the organization. I’m equally adept at adapting to institutional standards and thriving in new or complex environments, making me a true “Swiss army knife” of UX research.
Features
Clients & Industries
My experience spans working in culturally nuanced environments, making me a strategic partner for global research needs.
professional sports organizations
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Tech
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healthcare
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hospitality
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Let’s talk about your project.
I’m currently wrapping up projects and have bandwidth to take on new challenges. I’m looking for a full-time opportunity where I can apply my Swiss Army knife skillset to solve complex problems and shape exceptional user experiences.
